What Are The Trends Observed In The Feminine Hygiene Products?

Some of the commonly used feminine care products include sanitary napkins, tampons, washes, and wipes, among others. Menstrual products such as tampons, sanitary napkins, and menstrual cups are used widely among women and girls in recent years. The availability of these products through various distribution mediums such as supermarkets, general pharmacy stores, and others, is expected to fuel the use of these products. Also, during recent years, various government bodies across the globe have exempted the tax applied on menstrual products such as tampons and sanitary napkins, which has further increased the affordability of the product among the women living in low-income communities as well.

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During recent years, there has been a rise in the preference for organic products for feminine hygiene, as these products assure no or limited risk of side effects. The number of menstrual care companies focusing on providing tampons and pads made from 100% organic cotton has increased. Since 2014, there has been a rise in the number of female-led startups such as Aunt Flow, Cora, Lola, Kali box, Ellebox, Easy, and others offering 100% organic tampons or pads. Also, leading players such as Procter & Gamble have launched organic pads and tampons in the market recently.

The price of feminine hygiene products across the globe highly varies based on various factors such as the manufacturing location and the inclusion of taxes as per government norms. Among sanitary napkins, the price ranges from US$ 0.33 to US$ 12 per piece. Whereas, cleaning and deodorizing products such as washes, cost approximately US$10- US$13 per bottle.

The feminine hygiene products market majorly consists of players such as Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc., Edgewell Personal Care, Bodywise (UK) Limited, Unicharm Corporation, Lil-Lets UK Limited, Ontex, Kao Corporation and Essity Aktiebolag (publ), among others.

Feminine Hygiene Products


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